Great Design: What is Design?

We are working on our worflows in my business and I found this piece on design via reddit.com. It pretty well summarizes the challenge we're facing at Audible Business, and all of us for that matter are facing, in designing solutions.

Here's an excerpt for you lazy folks.

"When you're designing something, you often have a lot of conflicting constraints.
In fact, that's a key part of design: resolving all of these conflicting goals."

""So," you think, "simplicity, is that it?" No! I wish it was that easy!"

"Design is something you only have to pay for once for your product. It's a part of the fixed costs in the equation, not the variable costs. But it adds value to every unit sold. That's what Thomas C. Gale, the famous Chrysler automobile designer who retired in 2001, meant when he said that "Good design adds value faster than it adds cost.""