" . . . You've probably already guessed the punchline. It was one of the single most inept sales presentations I'd ever seen. A lousy powerpoint. A non-charismatic, non-empathetic salesperson who faced the wall and read the fine print on the slides aloud. At the end of the presentation, he mumbled something about being able to take a check.
A few minutes later, the prospect handed over four million dollars.
Sometimes it seems like the very best stuff sells itself. That explains why some car dealerships have waiting lists and sell stuff for a premium, while others look like ghost towns.
Sometimes, salesmanship is overrated. What matters more is real marketing, marketing that involves making the right product, not hyping it." -- Seth Godin's blog, 1/12/05"