"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
- David Ogilvy, 1963
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Points of interest from a first generation American and son of Swiss immigrants.
About Me
Posts
Blog Archive
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2005
(137)
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January
(18)
- I guess I'm not toooooooo nerdy.
- Creativity
- Induhvidual Quotes (from the Dilbert e-Newsletter)
- You can be quite slow . . . and still be The Fastest
- The Mac Turns 21
- The New Selfishness
- The most important word in advertising is . . .
- Countries I have visited.
- Which File Extension are You?
- True tales of Induhviduals
- The PC virus and spyware problem is not overblown.
- McDonalds McShwarma ad
- Great products don't need great salesman
- Pain is temporary. Quitting lasts forever.
- More mistakes, more wisdom.
- Chicago Trip
- Ski Preparation Exercise
- That was WAY too easy.
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January
(18)
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